What Does a Website for a Wellness Business Actually Cost? A Full Breakdown
If you’re a wellness practitioner trying to grow your business online, one of the biggest questions is:
“How much is this actually going to cost me?”
And fair question.
Because website pricing can feel wildly confusing.
One platform says $16/month.
Another says $199/month.
A designer quotes $7,000.
And suddenly you’re wondering if staying on Instagram forever might be easier.
The truth?
The advertised monthly price is rarely the full cost.
Once you factor in domains, booking tools, email marketing, plugins, premium features, and your own time, the real number can look very different.
Let’s break down the true cost of the most popular website options for wellness practitioners.
1. Squarespace Pricing
Advertised Annual Pricing
Squarespace currently offers plans ranging from approximately:
Personal: $192/year
Business: $276/year
Commerce Basic: $432/year
Commerce Advanced: $780+/year
At first glance, that feels affordable.
But that’s only the platform fee.
Additional Costs
Domain Name
If not included:
$20–$70/year
Example:
yourbusinessname.com
Professional Email
A branded email matters.
Instead of:
You want:
Cost:
$72–$150/year
Scheduling / Booking Tools
Many wellness businesses need appointment booking.
Examples:
Acuity
Calendly
Squarespace Scheduling
Estimated:
$150–$600/year
Email Marketing
If you want newsletters, nurture emails, promotions:
$120–$600/year
Designer Help (Optional)
If you don’t build it yourself:
$1,500–$5,000+
Realistic Squarespace Cost
DIY:
$400–$1,500/year
With help:
$2,000–$6,000+
2. Wix Pricing
Advertised Annual Pricing
Wix plans generally range:
Light: $204/year
Core: $348/year
Business: $468/year
Business Elite: $1,908/year
Again—looks affordable.
But add-ons change everything.
Additional Costs
Domain
$20–$70/year
Business Email
$72–$150/year
Booking Tools
Many require upgrades or premium app integrations.
Estimated:
$150–$700/year
Marketing Tools
Automations, forms, email campaigns:
$100–$600/year
Premium Apps
SEO apps, popups, forms, integrations:
$50–$500+/year
Designer Support
If outsourced:
$1,000–$5,000+
Realistic Wix Cost
DIY:
$500–$2,000/year
With support:
$2,000–$7,000+
3. Kajabi Pricing
Kajabi is often recommended for coaches.
But for many wellness practitioners, it’s more platform than necessary.
Advertised Pricing
Plans typically start around:
Basic: $1,716/year
Growth: $2,388/year
Pro: $4,788/year
That’s before extras.
Additional Costs
Domain
$20–$70/year
Designer / Setup Help
Kajabi setup can be overwhelming.
Estimated:
$1,000–$8,000+
Branding / Funnel Setup
Optional but common:
$500–$5,000+
Realistic Kajabi Cost
DIY:
$1,800–$5,000/year
With support:
$3,000–$10,000+
4. WordPress Pricing
WordPress can be the cheapest.
Or the most expensive.
Depends how you use it.
Base Costs
Hosting:
$100–$300/year
Domain:
$20–$70/year
Premium theme:
$50–$150/year
Plugin Costs
Booking plugin:
$100–$400/year
SEO plugin:
$100–$300/year
Security:
$50–$200/year
Backups:
$50–$150/year
Forms:
$50–$200/year
Email integrations:
$100–$300/year
Maintenance / Tech Support
If outsourced:
$500–$2,000/year
Web Designer / Developer
Initial setup:
$2,000–$10,000+
Realistic WordPress Cost
DIY:
$500–$2,000/year
With support:
$3,000–$12,000+
5. Hiring a Custom Website Designer
This is what many wellness business owners compare everything against.
Because yes—custom websites can look amazing.
But they come at a price.
Typical Costs
Simple website:
$3,000–$7,000
Custom strategic website:
$8,000–$15,000+
High-end agency:
$15,000–$50,000+
Additional Costs
Hosting:
$100–$500/year
Domain:
$20–$70/year
Maintenance:
$500–$2,000/year
Copywriting:
$500–$5,000+
SEO:
$1,000–$10,000+
Booking integrations:
extra
Realistic Total
Year 1:
$5,000–$20,000+
6. FindHer Membership
FindHer was built differently.
Because many wellness practitioners don’t just need a website.
They need:
visibility
support
community
business education
affordable infrastructure
Included in Membership
With FindHer, members receive:
✔ A professionally built website
✔ Listing inside the FindHer wellness directory
✔ Business-building workshops
✔ Educational events
✔ Supportive entrepreneur community
✔ Ongoing guidance
Cost Comparison
Instead of paying separately for:
web design
visibility
workshops
community access
business support
FindHer combines everything you need to grow your business into one affordable ecosystem—so you’re not paying for multiple platforms or trying to figure it all out alone.
$11/Month — Simple & Professional Start
Perfect for getting your business online without the overwhelm.
Includes:
✔ Custom website inside the FindHer network (www.findher.net/yourbusiness)
✔ Domain included
✔ Contact forms so potential clients can easily reach you
✔ Directory listing for added visibility
✔ SEO foundations to help you get found online
✔ Professional copywriting support
✔ Secure hosting
✔ Website backups
✔ Ongoing help when you need it
Best for: practitioners who want an affordable, done-for-you online presence.
$29/Month — Built to Help You Book Clients
Everything in the starter plan, plus tools designed to help you generate income more easily.
Includes everything above, PLUS:
✔ More website customization options
✔ Easy-to-manage online booking system
✔ Clients can book appointments based on your availability
✔ Automated booking confirmation and reminder emails
✔ Direct booking links to simplify client scheduling
✔ A smoother client experience that helps you book more consistently
Best for: business owners actively working with clients and ready to streamline bookings.
$204/Month — Fully Custom Premium Experience
For businesses ready for a completely personalized online brand.
Includes everything in the previous plans, PLUS:
✔ Fully custom-designed website tailored to your exact vision
✔ Your own custom domain (www.yourbusinessname.com)
✔ Online payment integration so clients can pay directly through your site
✔ Premium design flexibility
✔ Advanced customization options
✔ Optional add-ons like branded email addresses and expanded business tools
Best for: established business owners who want a polished, premium online presence.
Why This Matters
With other platforms, you’re often paying separately for:
website design
hosting
booking software
SEO tools
copywriting
domains
backups
tech support
email automation
With FindHer, it’s all simplified in one place—with real support behind you.
The Hidden Cost Most People Ignore
Money isn’t the only cost.
There’s also:
hours learning platforms
design frustration
tech troubleshooting
decision fatigue
trying to market your business alone
lost clients from delayed launches
That cost adds up too.
So Which Option Is Best?
If you love DIY: Squarespace or Wix may fit.
If you sell lots of courses: Kajabi makes sense.
If you’re tech-savvy: WordPress offers flexibility.
If you want full custom: A designer works.
But if you want a professional presence without doing everything alone, FindHer may be the smartest path.
Because growing a wellness business takes more than just a website.
Ready to Build Your Wellness Business with Support?
Join FindHer and get the tools, visibility, and community designed for wellness entrepreneurs.
